RBI E-Newsletters Research December 2012 - January 2013

Farmers Weekly HJi personneltoday communitycare Optician

About our audience:

Research was undertaken to identify usage and opinions of existing RBI E-Newsletters. The research was carried out among registered users of each E-Newsletter.

Fieldwork took place over an eight week period, from December 2012 - January 2013.

In total 2,837 surveys were completed.

Download the executive summaries here:


Executive Summary:

  • 58% of respondents are managerial level or above
  • 54% are involved in purchasing decisions for goods and services on behalf of their organisations
  • 61% work for SME organisations with less than 250 employees
  • Respondents spend an average of 10 minutes reading our E-Newsletter
  • 70% ever click on E-Newsletter advertising
  • 60% have ever submitted their details to an advertiser to download or receive an offer
  • 45% rely on them for a useful digest of the week's news, with a further 12% relying on them as the main source of news

Source: RBI E-Newsletter Research, December 2012 - January 2013